Advertising is a national institution that "Les Impériales" showcases through an Advertising Museum, tracing its historical evolution in a space dedicated to art and creativity.+
At Casablanca’s Megarama cinema, Les Impériales presents an event to showcase, on-screen, major advertising products and offers a blockbuster preview of future innovations. During the event, Les Impériales will bring together advertising professionals to meet with the public.
Experts in digital media, in data mining and communication will provide training sessions through different workshops in the advertising business. Around ten workshops will be held on advertising strategies, on technologies, skills and expertise related to this highly competitive, fast-moving sector. These workshops have been engineered to make the participants feel they are having fun while getting updates on the latest techniques available in the world of advertising.
The Job Dating fair is a cordial framework where employers and job seekers in the field of communication, advertising and digital media can meet. It has been engineered so that every job seeker has a two-minute timeframe to pitch their skills and personality traits before a jury. The jury is composed of around ten HR experts. Internships and job positions will be available according to the needs of employers.
Advertising campaigns that stood out as exceptional during 2018 will get special recognition from Les Impériales. They will be awarded with Stars going to the men, the women and their companies that were behind these distinguished campaigns.+
There will be meetings in the afternoons, during which the participants will primarily discuss the challenges they face in the advertising realm. The goal is to devise solutions to these challenges and adapt them to the local advertising market in Morocco.
Case studies will be developed from the discussions and debates that took place during the afternoon meetings, in order to both enrich the practical experience of professionals and create educational materials which can be shared with students interested in the field of advertising.